If you’ve ever walked into a store and wondered why a certain type of music is playing, chances are there’s a good reason.
Various studies have shown that consumers spend more time in a store and buy more when there is music on the premises. You can use music to make your store more attractive and make people want to come back, even if they have no plans to buy.
Obviously, it is important to make a good musical and choose those songs that are in accordance with your target audience. For example, if you are going to sell exclusive products, perhaps your best option is classical music or jazz. On the other hand, if you want to sell your products online, check AWS because you can buy an account with them to market your products.
Likewise, music can help you retain employees. Studies show that music improves workplace performance by reducing employee depression and stress, decreasing staff turnover, and saving companies high costs.
How to choose the right type of music for your customers and employees
Keep the song in the background
Contemplate music as an atmosphere enhancer, not the main point of the mood you’re trying to create in your shoppers. Clients shouldn’t be paying attention to the music. The music should not be too loud, but just be a presence of the atmosphere.
Look for a balance in volume
Keep the music in your business at the right volume, and avoid losing customers because it is too loud. Soft music can make it easy to create a fun, friendly environment that encourages shopping. But don’t turn down the volume too much either, because music helps to reduce external noises such as conversations or passing cars.
Don’t get too animated
The rhythm matters as much as the volume. The faster the tune is in a store, the more people get stressed out, like how long they’re going to spend in line. Slower music will help keep customers calm and eager to spend more time in your store. If you have a fast food business, it is convenient that the music is also fast food, so they will vacate the places sooner.
Make the music motivate
If your goal is to motivate and energize your employees, you may get better results if you personalize the music and use it to recognize the achievements of your staff. In some companies, it is the employees themselves who choose the playlist based on their personal tastes and when someone closes a sale or suggests a good idea, their favorite song is put on for everyone else to hear.